DIRECTOR OF KNOLL BRAND MARKETING

Company: MillerKnoll
Location: New York
Posted on: November 20, 2024

Job Description:

Why join us?

Knoll uses modern design to connect people to their work, their lives, their world. Since 1938, we have been recognized internationally for creating workplace and residential furnishings that inspire, evolve, and endure.

Our purpose is to design for the good of humankind. It's the ideal we strive toward each day in everything we do. Being a part of Knoll means being a part of something larger than your work team, or even your brand. We are redefining modern for the 21st century. And our success allows Knoll to support causes that align with our values, so we can build a more sustainable, equitable, and beautiful future for everyone.

GENERAL PURPOSE

The Director of Knoll Brand Marketing is responsible for delivering and executing a powerful global strategy that builds the brand. You have strong PR, marketing (including social), and agency management experience-and can deliver integrated campaigns with excellence. You think and plan strategically and activate and execute effectively. You have a finger on the pulse of culture and elevated taste, enabling you to determine the right opportunities for Knoll.

ESSENTIAL FUNCTIONS

Brand strategy and brand management

• Deliver powerful global brand strategy that builds the brand for the long-term and drives awareness and growth.
• Communicate brand vision internally and secure organizational buy-in and alignment.
• Develop global brand marketing strategy with clear goals that align with the vision.
• Partner effectively with channels/regions to ensure their marketing strategies are aligned with global brand strategy.
• Oversee rollout of new brand guidelines and ensure consistent application.
  • Develop and maintain a strong brand POV on what is on-brand for Knoll. Marketing excellence
    • Develop and execute high-impact brand marketing campaigns that deliver on the vision and drive brand awareness and engagement.
    • Lead efforts to drive tentpole, integrated marketing campaigns that unite brand, product, and channel marketing goals.
    • Own and execute external brand communications and PR; manage agency resource.
    • Own and execute Knoll owned channel content in partnership with Knoll brand creative; oversee junior brand manager's execution.
    • Partner with cross-functional stakeholders to identify, vet, and execute brand partnerships and collaborations.
    • Write excellent, quality briefs.
    • Establish a measurement methodology, optimize efforts over time.
    • Can identify a winning concept and the most strategic way to execute; direct use of time and resources effectively. Leadership and management
      • Develop individual and team talent to perform at an exceptional level and demonstrate marketing excellence.
      • High EQ and effective communicator; develop strong relationships and internal influence.
      • Bring rigor and focus to the team's efforts; can activate team and execute workstreams.
      • Comfortable with navigating uncertainty, nuanced org dynamics, and limited resources.
      • Provide solutions for addressing and improving internal processes; bias for simplicity and agility. QUALIFICATIONS
        
        To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
        
        Education and Experience
        • 10+ years' experience in marketing, or in combination with comms experience.
        • Bachelor's degree.
        • Must have strong marketing experience (whether agency or client side) including social media. Experience managing agency and cross functional teams, as well as global brand experience.
        • Located in NYC metro area.
          
          PHYSICAL DEMANDS
          
          The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Must be able to perform all essential functions of the position with or without accommodations.
          
          Who We Hire?
          
          Simply put, we hire everyone. Knoll is comprised of people of all abilities, gender identities and expressions, ages, ethnicities, sexual orientations, veterans from every branch of military service, and more. Here, you can bring your whole self to work. We're committed to equal opportunity employment, including veterans and people with disabilities.
          
          A starting compensation range for this role is $142,500.00 - $182,525.00. Relevant salary considerations will include candidate qualifications and experience, other business/organizational needs and market factors . You may also be eligible to receive a geographic premium, annual discretionary incentive and equity awards which are subject to the rules governing these programs. The company offers a full spectrum of benefits including Medical, Prescription Drug, Dental, Vision, Health Savings Account, Dependent Day Care Savings Account, Life Insurance, Disability and Other Insurance Plans, Paid Time Off (including Vacation and Parental Leave), Holidays, 401(k), and Short/Long Term Disability, in addition to other special perks reserved for our associates.
          
          This organization participates in E-Verify Employment Eligibility Verification. In general, MillerKnoll positions are closed within 45 days and are open for applications for a minimum of 5 days. We encourage our prospective candidates to submit their application(s) expediently so as not to miss out on our opportunities. We frequently post new opportunities and encourage prospective candidates to check back often for new postings.
          
          MillerKnoll complies with applicable disability laws and makes reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact MillerKnoll Talent Acquisition at careers_help@millerknoll.com.

Keywords: MillerKnoll, Jersey City , DIRECTOR OF KNOLL BRAND MARKETING, Advertising , New York, New Jersey